SECRETS OF PUBLICITY --
How To Get Yourself
In The News
For Schedule Information
Find out how the news media works, how
and how to make both work for you or your business.
It's time to burst your bubble -- News doesn't just happen, it is managed. Reporters need sources, and most people have news they aren't sharing.
Raise your profile, issue news releases, build media lists, develop contacts, start planning effectively, understand spin control,
Good news coverage for your business costs you nothing.
But it's much better than advertising.
And it's easy to get when you know how.
Phoenix, Ariz. (API)
Are the news media really unbiased sources of information? Or
are they regular old business enterprises, subject to the same commercial
forces and politics as everything else? Do some people and businesses
simply obtain "news coverage" whenever they need it? Although some
of the answers may shock you, it's about time you learned what the real
Nothing helps a business or a cause like a little free publicity.
It's more effective than advertising and the price is right. Find
out why some outfits get so much news coverage, while others never get
any. Can news coverage really be controlled, managed and obtained
when needed? After this seminar you'll never watch a news broadcast
the same way again.
Smart players use the media on a regular basis. Face it.
If you work with the media you make things happen. If you don't,
you stay one of the best kept secrets in town. Take a hard look at
just how "hard" news is. You'll never read a newspaper the same way
Part 1: Remove The Rose-Colored
Part 2: Exactly How To Do It Yourself
Introduction to the way the news really works
An exercise about your assumptions
The truth about the news that reaches you
Classic publicity that folks think is news
Current examples of PR that looks like news
First-hand, personal examples of PR "news"
You can do this too
Become a valuable source for the media
Follow your trade? Let them follow you!
Self-evaluation questions, food for thought
Some time for Q&A
The 3 Main Steps To Getting News Coverage:
Part 3: Details, Examples and Support
Know where to go (Types of media, news tracking, list development, source
Know what to pitch (How to identify newsworthiness, news pegs, the five
Ws and two Hs)
Know how to pitch (Making contacts, contact etiquette, format for written
releases, AP style, controlling backfires, creating excitement, some more
time for Q&A)
The answers are easy, step-by-step instructions which anyone can follow.
A question and answer period wraps up the session.
There's really not much to it but to do it.
Are you nervous about contacting the media?
Put those fears to rest with solid knowledge.
You've never dealt with reporters?
Find out where their hot buttons are.
You don't use or even have a press list?
No wonder you're never in the news.
What goes into a news release?
The two-hour seminar provides everything you need to start up a PR campaign
of your own. In the six-hour program you go deeper:
If you're not already using publicity tools to promote your interests,
it's time to start. If you use publicity as a promotional tool, take
this course to revitalize your efforts and learn some great new tricks
of the trade.
Get pumped up!
How to get on and do radio talk shows
Crisis management and spin control
Advanced resources and techniques
Long-term planning for ongoing PR
Establishing an annual publicity strategy
Using PR as part of a total marketing plan
Budget and time considerations
How to make money with your PR skills
Pros and cons of hiring a publicist
Gifts, favors and ethical considerations
Publicity writing vs. freelance writing
Staging special events and creating news
Public service announcements, and more
News people hate to admit it, but half of everything in the media
is there because someone like you wants it there. Half the news is
actually publicity... self-serving stories that promote private interests.
This is true of print, radio and TV.
PR firms are expensive, so companies frequently do their own publicity.
There's absolutely no reason why you can't too.
The Secret of Free Publicity is available as regularly scheduled 2 and
6 hour classes, or by appointment.
Ask about eye-popping luncheon talks
for social or business groups!
In Arizona 602-996-4020